11
23
CV-certified SKILLS /
YEARS of WORK EXPERIENCE /
CITIES TRAVELLED to /
11
Hello, I am a Communication Designer and Creative Strategist, interested in everything from brands to urban living and everything in between.
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covering sectors like education, travel, finance, healthcare, pharma, food & bev, beauty, fashion & lifestyle, automotives and jewellery
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covering all my interests in urban studies and living, through design strategy, social impact practices and communication design.
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You know that stuff that doesn’t fit anywhere but still belongs? That.
DATA / DESIGN / STRATEGY / CULTURE / COMMUNICATION
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DATA / DESIGN / STRATEGY / CULTURE / COMMUNICATION 〰️
MOD(.ernise it) REBRAND
projects
A brand identity evolution of a personal project with a friend. Customised, handcrafted personal puffolios / rolling trays, laser-engraved with custom artworks from 3 talented tattoo artists.
Brand & Identity / Strategy / Urban Studies / Qualitative Research
A rebrand identity evolution of mod foundation - the interdisciplinary urban research and action lab.
th!s is it BRANDING
Brand & Identity / Strategy / Art Direction / Packaging
OLAY it on me
Brand & Identity / Strategy / Art Direction / Packaging
Elevating the Olay gifting experience with strategic routes that meant evolving it’s status to an indispensable part of every millennial’s skincare arsenal via lucrative and aspiration giftpacks could be repurposed.
my process include
Context & Constrictions
Ideate & Iterate
Categorize & Conceptualize
Refine & Test
About
Interests
Latest
12 YEARS of experience
OG 90s Baby
HUGE VISUAL DATA NERD
POP CULTURE FOLLOWER and Informal CULTURE STUDIES GAL
LOVE JEWELLERY, LIGHTING and EXPERIENCE
DESIGN and FASHION
I MAKE A LOT OF MOODBOARDS
serious ones for new brands
an ultimately unserious one for my worst dressed ex-boss
stressful but quickest one for my wedding