Hello, I am a Communication Designer and Creative Strategist, interested in everything from brands to urban living and everything in between

11

23

*CV-certified SKILLS

*YEARS of WORK EXPERIENCE

*CITIES TRAVELLED to

MY CV

Bye Bye Pharma - a telling infographic capturing the rise of the herbal supplement market in America

Safe Home Products / Visual Research Doc

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The best things in life are even better with a little masala!We revamped Luvit’s Kaacha Aam Cand.gif

A screenshot of an old magazine cover / 2013

Strategic Design and Visual Communication is basically what I do.

FLIP THROUGH Landor & Fitch Brand Portfolio / 2022

FLIP THROUGH My Brand Portfolio / 2020

covering sectors like education, travel, finance, healthcare, pharma, food & bev, beauty, fashion & lifestyle, automotives and jewellery
covering all my interests in urban studies and living, through design strategy, social impact practices and communication design through participatory practices.
You know that stuff that doesn’t fit anywhere but still belongs? That.

My favourite CV that matches the 2020 Portfolio

DATA / DESIGN / STRATEGY / CULTURE / COMMUNICATION

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DATA / DESIGN / STRATEGY / CULTURE / COMMUNICATION 〰️

SINCE 2014

projects

TH!S is it / designed for deviants

A brand identity evolution of a personal project with a friend. Customised, handcrafted personal puffolios / rolling trays, laser-engraved with custom artworks from 3 talented tattoo artists.

Brand & Identity / Strategy / Art Direction / Packaging

ASIO VODKA

Rebranding a Vodka Label for a South Indian brewery. The refining of a homegrown, triple-distilled alcohol label.

Visual Development + Illustration / Packaging

MOD(.ernise ) IT

A rebrand identity evolution of mod foundation - the interdisciplinary urban research and action lab.

Brand & Identity / Strategy / Urban Studies / Qualitative Research

HATORADE - Fuel Your Fury

Conceptual / Brand & Identity / Pop Culture / Packaging

The official drink of the Great Online Divide -
Data-rich, soul-poor. Welcome to the blue-lit loop where Hatorade is always on tap—quenching thirsts for conflict that aren’t yours.

OLAY it on me

Elevating the Olay gifting experience with strategic routes that meant evolving it’s status to an indispensable part of every millennial’s skincare arsenal via lucrative and aspiration giftpacks could be repurposed.

Brand & Identity / Strategy / Art Direction / Packaging