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Mod Foundation

REBRAND / STRATEGY / VISUAL SYSTEM / EXTENSIONS / EVENTS

MOD INSTITUTE

Started in 2010, is an interdisciplinary urban action and research institute based in Bengaluru consisting of architects, designers, researchers, curators and practitioners focused on design-driven engagement with the urbanisation processes in India. Visualising information, strategic spatial analysis, design and mapping are all lenses involved when working with cities. Mod Foundation is the urban design and research team at Venkataramanan Associates (VA), an architecture, interiors and urban design practice headquartered in Bangalore.

Logo Evolution Before ; During ; After

Logo Extension on Light background ; on Dark background

Colour Palette Main 2 (left) Accent 3 (right)

Mod’s Identity needed to evolve, as it stepped into a new era and space, that felt dynamic, data and design-driven, with an easy extendability.

Features of Mod Foundation 

❋ An Urban Research and Action Lab

Urban labs and research institutes, adjacent to architecture practices have always existed. They sit on an access of government-facing, academia adjacent, It is a collective of architects, designers, researchers, curators and practitioners with interests in, and interests for engagement with the urbanisation processes in India.

❋ Collaborative and Interdisciplinary

Connecting the dots between the data is a core part of the process. An interdisciplinary lens for solving things that affect a multiplicity that exists in a city. A planning tool for multiple stakeholders to create dialogue and informed action for urban transformations.

❋ Data and Design-driven

We do is design-driven work, informed by data with an emphasis on exploring the underlying dimensions in the urban fabric, focussing on everyday spaces and objects. We are fascinated with cities, and interpreting them, to visualise their information for a strategic design analysis involving mapping techniques.

❋ Urban Information Repository

A forerunner to bottoms-up city planning and experience design. With an information respository of all things consisting of the urban ecosystem.

The idea was to take the logo of the parent company, abstracting the qualities of it - the play on positive and negative space, using 2d elements to create a 3d feel, differing elements coming together to form a larger picture.

  • data-driven

  • dynamic

  • gradations creating larger patterns

#1 Global for Sights & Landmarks

#3 Global for Restaurants

#1 Tech Talent Density

Top 10 Global Traffic Congestion: In the TomTom Traffic Index, Bengaluru consistently ranks in the top 10 (often at #2 or #6) for the slowest travel times in the world.

THE URBAN ECOSYSTEM

There is a texture to an Indian city—the smell of spices, the sound of the bazaar, the layers of history—that stays with you like a woven memory long after you leave

JHUMPA LAHIRI

  • While looking ahead is vital, sometimes a good, hard look back at our own lost potential is just as important. If Bengaluru could inspire Singapore in 1976, surely it can inspire itself in 2025

    Nidhi Bhatnagar / Mod Foundation

    11 Feb 2025 / When Bangalore Was Singapore’s Role Model

  • Described "Bangalore English"—which includes phrases like "put off one scene" (hang out) and "let's dip" (leave)—not as "incorrect," but as a legitimate dialect shaped by the city's evolving culture.

    Shashi Tharoor on Bangalore English

  • #1/ Winston Churchill still technically owes money to the Bangalore Club LOL

    #2/ World's Oldest Rock: The "Lalbagh Rock" inside the Lalbagh Botanical Garden is estimated to be over 3 billion years old, making it one of the oldest geological formations on the planet.

    #3/ The "Rava Idli" Invention: During World War II, a rice shortage forced the famous Mavalli Tiffin Room (MTR) to experiment with semolina (rava) instead of rice, leading to the creation of the now-ubiquitous Rava Idli.